Project: Social Media Campaign Advert
Brief: Create a concept that showcases Mercedes-Benz World and all the various attractions to utilise across Social Media and other platforms.
My Role: Concept, design, editing, image enhancement through a.i, layout.
Outcome: Concept used as a base and template for external agency to base new social media graphics on to advertise Mercedes-Benz World.
Project: Event Advert During 100 Year Celebration
Brief: Create a concept to advertise Exclusive Event Packages during the Brooklands 100 Year Celebration.
My Role: Concept, design, editing, image enhancement through a.i, layout.
Outcome: Concept used as a starting point before further leaflets were developed for sending out digitally.
Project: Simulator Registration Advert
Brief: Create a branded advert to help inform guest of the Simulator Zone and the registration process within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation through a.i, layout, screen deployment.
Outcome: Asset used across Mercedes-Benz World digital screens to support awareness and registration for the new Simulator Zone. Part of a wider digital attraction growth plan to boost 'plays' in Simulator Zone.
Project: G-Class Half Day Advert
Brief: Create a branded advert to help sell the new G-Class 580 Half Day experience within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout, screen deployment.
Outcome: Asset used across Mercedes-Benz World digital screens to support awareness and sales for the new Driving Experience.
Project: AMG Timeline Redesign
Brief: Re-imagine the AMG timeline, highlighting the key points of their history within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Canvas printed and deployed on the AMG floor allowing guests to read at their own leisure and understand the AMG brand.
Project: Retro Pullovers
Brief: Create a set of Retro-style pullovers.
My Role: Concept, design, image creation, layout.
Outcome: Developed a set of retro-style pullovers with various race tracks named and dated for sale, including Silverstone, Brooklands, Monza and Monaco.
Project: G-Class Half Day Advert
Brief: Create a branded advert to help sell the new G-Class 580 Half Day experience within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Asset used across multiple published formats, including magazines and gazettes to support awareness and sales for the new Driving Experience.
Project: Wellness Calendar
Brief: Create a Calendar for this year's Wellness activities using bright colours and engaging imagery.
My Role: Concept, design, copywriting, a.i image creation, layout, screen deployment.
Outcome: Asset used on office digital notice board to inform staff when the various activities this year are taking place.
Project: Grattan's Growlers
Brief: Create a logo/brand for a Dog walking business.
My Role: Concept, design, image creation, layout.
Outcome: Developed a logo with the client they were happy with and then applied it to custom clothing to be worn whilst working.
Project: Simulator Zone Advert
Brief: Create a branded advert to help sell the Simulator Zone within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout, screen deployment.
Outcome: Asset used across multiple internal screens, front of house, as part of a larger refresh campaign to help support the sales and awareness of various activities in and around Mercedes-Benz World.
Project: AMG Track Advert
Brief: Create a branded advert to help sell the AMG Track Experiences within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout, screen deployment.
Outcome: Asset used across multiple internal screens, front of house, as part of a larger refresh campaign to help support the sales and awareness of various activities in and around Mercedes-Benz World.
Project: Conference & Events Poster
Brief: Create a branded poster for the Conference & Events Team.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Poster used by the Conference & Events Team at various off-site events to help support the sales of our facilities at Mercedes-Benz World, generate leads and spread awareness.
Project: C&E Magazine Advert
Brief: Create a branded advert for the Conference & Events Team within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Advert published in various local magazines, including the 'Historics' catalogue, to spread awareness, support sales and generate leads for the Conference & Events Team.
Project: Magazine Advert
Brief: Create a branded advert for the Formula 1 screenings within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Advert published in various local magazines to spread awareness of the free screenings of the Formula 1 races at Mercedes-Benz World and increase overall footfall in the building.
Project: Big Green Week Advert
Brief: Create a week long itinerary poster for the Sustainability officer.
My Role: Concept, design, copywriting, a.i image creation, layout.
Outcome: Poster deployed internally via email and noticeboard to spread awareness of the activities laid out for "Big Green Week" for staff to participate in.
Project: Staff Canteen Menu Redesign
Brief: Redesign the internal canteen menu.
My Role: Concept, design, copywriting, a.i image creation, layout.
Outcome: Menu deployed in the staff canteen.
Project: Canvas Advert
Brief: Create a canvas advert within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Canvas Advert deployed front of house to help staff showcase the various Driving Experiences on offer at Mercedes-Benz World.
Project: Canvas Advert
Brief: Create a canvas advert within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Canvas Advert deployed front of house to help staff showcase the various Driving Experiences on offer at Mercedes-Benz World.
Project: Driving Experience Price List
Brief: Create a new Driving Experience Price List within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout, screen deployment.
Outcome: Price list deployed front of house on canvases, posters, flyers and via email to help support the sale of the various Driving Experiences on offer at Mercedes-Benz World.
Project: Digital Attraction List
Brief: Create a new Digital Attraction Poster.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Poster deployed front of house on posters, flyers and via email to help support the sale of the various attractions on offer at Mercedes-Benz World.
Project: Classic Car TV Board
Brief: Design a canvas for the TV freestanding board with an emphasis on Mercedes-Benz Classic Cars.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Canvas fitted to a freestanding TV board, sat behind the Mercedes-Benz 300 SL, as a backing board and housing for a TV that shows an information video.
Project: Conference & Events Roller Banner
Brief: Create a roller banner design for the Conference & Events Team within the Mercedes-Benz brand guidelines.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: Roller banner used at external events by the Conference & Events Team to support the sales of the facilities at Mercedes-Benz World.
Project: Mercedes-Benz World Top Trumps
Brief: Design a set of Mercedes-Benz World Top Trumps.
My Role: Concept, design, copywriting, image creation, layout.
Outcome: A trial set of Mercedes-Benz World Top Trumps were produced with the concept of selling packs in the Mercedes-Benz World on-site shop for a profit.